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Netflix’s approval comes as a boon for Nielsen. “They’re thoughtful people, they’ve been doing this for a long time - I assume it’s pretty good,” he continued. And so, for the homes in the Nielsen panel, they now have an accurate view of internet viewing, including Netflix and YouTube.” But over the last two years, they’ve developed and rolled out new technology at the Wi-Fi router level. Nielsen, he said, “used to not be very sophisticated or accurate in terms of internet viewing. Hastings, that is a more rigorous methodology for streaming measurement.
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Nielsen also uses the audio recognition software in many of its homes to track the biggest streaming services, including Netflix, Disney+, Hulu and Amazon, and it releases a weekly ratings report on the most-streamed series and films.įor The Gauge’s streaming stats, Nielsen measured about 14,000 households through a piece of hardware that observes internet traffic that passes through a router. Hastings’s vote of confidence in Nielsen’s new metric represents a softening in its stance on third party statistics. Netflix had long resisted attempts by outside firms to estimate its viewership data, and Mr. They increasingly see live sports as a way to do it. Live Sports: Apple and Amazon are eager to expand their streaming audiences.Turmoil at Netflix: Despite a loss of subscribers, job cuts and a steep stock drop, the streaming giant has said it is staying the course.
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Discovery : The recently formed media colossus announced plans for a free streaming service and a paid subscription streaming service combining HBO Max and Discovery+.
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Netflix and YouTube are the streaming leaders, the research firm said, with each capturing 6 percent of total TV time. A Nielsen spokesman said that the firm anticipates the streaming share could go up to about 33 percent by the end of the year. It stood at about 20 percent last year, Nielsen said in 2019, it was about 14 percent. The streaming share is increasing rapidly. Another 9 percent of the time, they were using their TV screens for things like video games or watching programs or films they had saved on DVR. Spot something that doesn't look quite right? You can email submit comments and feedback.On Thursday, the firm reported that 64 percent of the time American viewers used their television sets in May 2021 was spent watching network and cable TV, while they watched streaming services about 26 percent of the time. You can, however, turn off this autoplay feature from the ‘Account’ section if you choose. This can make it difficult to keep track of how long you’ve been in front of the screen. It is very easy to spend hours watching Netflix, in large part due to its autoplay function.įinish each episode and the next one will automatically be queued up after a brief countdown, it will kick into life without you needing to do anything.
This flexible option allows for all children using a Netflix account to have their own viewing experiences. You can set different title restrictions on different profiles. This allows you to select specific titles that you don't feel are suitable for children and stop them from appearing in the feed.
You can use the 'Title Restriction' tool, available in the 'Accounts' section. You can also prevent specific films and shows from appearing on a child's profile– even if they’re within the allowed age rating bracket. This can be a great help if you’re concerned about your child stumbling upon adult content or if you want to avoid family members overwriting each other’s progress on a TV show.Īll you need to do is to select the user you want to PIN-protect, click ‘Profile Lock’ from the menu and type in your preferred code.
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You can protect each individual profile with a four-digit PIN code so that only the intended person can access it.